.roll {
    display: inline-block;
    overflow: hidden;

    vertical-align: top;

    -webkit-perspective: 400px;
       -moz-perspective: 400px;

    -webkit-perspective-origin: 50% 50%;
       -moz-perspective-origin: 50% 50%;
}
.roll span {
    display: block;
    position: relative;
    padding: 0 2px;

    -webkit-transition: all 400ms ease;
       -moz-transition: all 400ms ease;
    
    -webkit-transform-origin: 50% 0%;
       -moz-transform-origin: 50% 0%;
    
    -webkit-transform-style: preserve-3d;
       -moz-transform-style: preserve-3d;
}
    .roll:hover span {
        background: #111;

        -webkit-transform: translate3d( 0px, 0px, -30px ) rotateX( 90deg );
           -moz-transform: translate3d( 0px, 0px, -30px ) rotateX( 90deg );
    }
.roll span:after {
    content: attr(data-title);

    display: block;
    position: absolute;
    left: 0;
    top: 0;
    padding: 0 2px;

    color: #fff;
    background: hsl(206, 80%, 30%);

    -webkit-transform-origin: 50% 0%;
       -moz-transform-origin: 50% 0%;

    -webkit-transform: translate3d( 0px, 105%, 0px ) rotateX( -90deg );
       -moz-transform: translate3d( 0px, 105%, 0px ) rotateX( -90deg );
}